Copywriting is a type of writing that is often used in digital marketing. Its goal is to persuade readers to take a specific action. Using the right words, you try to influence potential customers so that they end up purchasing the product or service that is offered.
Copywriting, especially website copywriting and sales copywriting, is considered one of the most effective marketing techniques. Most companies use copywriting to attract the attention of the public. And many of them do so in an increasingly subtle way. It’s about suggesting persuasively, but without weighing down customers with sales pitches.
They are closely related but not exactly the same. They are two aspects of the same advertising strategy. Perhaps the most notable difference is that content marketing relies more on communication to generate attraction while copywriting relies on persuasion.
With content marketing, it is about generating topics or articles that add certain values for readers. In this aspect, creating a corporate blog is a good example of content marketing. It is a technique that elevates the image of the brand and company. Also, it subtly attracts potential clients, without selling them anything.
As for texts used in advertising, they are designed to encourage the public to do something specific. It can be clicking a link, buying a product, visiting the online store, or reviewing a purchase that you have already made.
The Importance of Combining Both Techniques in Digital Marketing
One of the most prevalent marketing trends today is combining persuasive copywriting with quality content writing. This combination has to be informational and beneficial for readers. Writing an electronic book (e-book) that addresses a problem or concern with effective solutions is a great example.
By providing valuable content, we make readers want to get help from us or even stick with us throughout the entire journey. Being able to access useful content makes potential customers feel at ease and help them make informed decisions. This is when your copywriting copies are deemed effective.
If the readers are not looking for something to be sold, but rather reading to seek information – information that adds value by solving a problem – the magic combination of copywriting and content writing will lower their guard and without seeing your content as advertising messages. With that, they will appear to be more responsive to your messages. Good copy, written persuasively, but also elegant and subtle, is a highly effective sales tool for your business.
Another advantage of combining the two techniques is website positioning. If the website copywriting content is also well optimized for SEO, your marketing strategy (including digital marketing strategy) can be much cheaper.
Why Is Good Copywriting in Malaysia Important for Your Business?
Focusing your effort on good writing for online content almost always translates into increased product sales. It also improves your chances of people using your services. Good brand positioning, enhanced company reputation, and increase organic website visits are also guaranteed.
Another important copywriting tip is to create a good slogan for your brand that will last over time. It is one of the simplest ways for the public to remember your brand.
Tips for Good Website Copywriting for Your Digital Marketing
One big mistake that most people commit at the beginning of writing a website copy is to focus only and exclusively on the features of the products or services. An excellent and persuasive copy goes in another direction. It is more about focusing on your customers’ needs and concerns; and how your products and services can bring them benefits.
Since customers are the protagonists who contribute to improving your business, it is important to know and give them what they need. Putting yourself in your consumers’ shoes helps you to think like them: you empathize with them and understand how to approach the issue.
Oftentimes, understanding your customers well enough can even generate needs that they do not previously have. Persuading a customer that they need something is one of the key effects of this technique. To achieve this, you must truly identify with the public to whom the product is directed very well.
Define the Call to Action
But all this type of writing does not work if it does not end with a call to action or CTA. We can have very attractive and informational content. However, the effect will dissipate sooner than you think if you do not direct the audience to act as you want. In this sense, it is essential to directly encourage potential customers to carry out the action you want them to complete.
How do you do this then in your web copywriting? First of all, you need to define what action you want your audiences to perform? Do you want them to click on a link? Do you need them to subscribe to your newsletter? Or do you want them to subscribe to your service?
To complete this call to action, it is very useful to use graphical elements. For instance, clear buttons or striking images. Other considerations to complement this action include your corporate color and important elements that help define and differentiate your brand.
Success Stories of Online Copywriting in Digital Marketing
Perhaps the clearest examples of the great success of copywriting are in the world of digital marketing. Take different existing e-commerce platforms as examples, online stores should try to attract audiences in the first few lines, especially the title and headline, of their product copywriting. Then, make them want to continue reading and convince them with detailed product pages or online catalog. Hence, the first few lines of copywriting written attractively and persuasively can help improve any type of business substantially.
How Word Philocaly can Assist with Website Copywriting, Sales Copywriting, and SEO Copywriting in Malaysia
Word Philocaly is your quickest way to get wider audiences to know your products and services. This translates to increased brand reputation and even sales.
Our persuasive, inviting, and informative copywriting can attract more potential customers to visit your website, stay longer, and generate conversion. Valuable and effective content is the best way to make a strong first impression and lasting relationships. Your visitors and customers will also keep coming back for more.
How can our copywriting and content writing achieve so much? Word Philocaly’s copywriting services in Malaysia focuses on three major elements: optimization, engagement, and conversion.
Don’t be satisfied with just second-hand copywriting services in Malaysia. Talk to Word Philocaly today and our professional copywriters and content writers will be more than happy to help.